Nike is synonymous with sport. But what is sport?
When you realize sport can be anything, it becomes everything.
Video Spots
SNKRS is Nike’s mobile platform which supports e-commerce and storytelling initiatives.
This campaign leverages the app’s interactive features to ask consumers what sport means to them. After participating, consumers will gain exclusive access to future product launches.
Digital | Print
Digital and print executions pull from the SNKRS app submissions.
Coffee Table Book
Social
#SportIsEverything
