When you’re the world’s leading pasta brand, your social media game has to be on point. From developing the first-ever Pasta Season to suggesting seasonal recipes, here are a few ways we helped bring Barilla to online customers.
#PastaSeason
#PastaSeason is officially upon us! Stay tuned all month long as we celebrate the most delicious time of the year. 🍝
Launched Instagram Stickers to encourage the community to share their #PastaSeason meals.
Organic Social
Pumpkin Ricotta Farfalle
Nothing beats gathering around the table for Thanksgiving, especially when that table includes pasta. Here’s one of our favorite Thanksgiving additions, Pumpkin Ricotta Farfalle. 🍁
Pumpkin Lasagna
Leftover pumpkin from this year’s pumpkin pie? Give it a second life by adding it to your favorite dishes, like this easy oven-ready Pumpkin Napoletana Lasagna.
Comfort Food
Create the foundation for many tasty #NationalComfortFoodDay dishes with the perfect béchamel. It’s a simple sauce that amplifies pasta when used as a base in many different recipes, from lasagna to our Italian mac & cheese.
Friendsgiving
What do pasta and Friendsgiving have in common? They both bring people together. Here are three of our favorite recommendations based on your skill level in the kitchen. (Casual Chef, Recreational Foodie, Accomplished Cook)
National Lobster Day
Leave your seafood bibs in the drawer for #NationalLobsterDay. Instead, try serving your lobster with Thick Spaghetti or Angel Hair for a mess-free meal that you don't have to eat with your hands.
Winter Recipes
Bring the magic of winter to your table with seasonal staples like kale, truffle, and butternut squash. ❄️
Influencer Content
Food With Fabio Collab
How are we celebrating #NationalSandwichDay? With a delicious pesto and burrata sandwich, of course! 🥪 Follow along with @foodwithfabio to make your own.
Soup with Suite Life LA
Homemade soup can make even the chilliest days feel a little warmer. Next time the temperatures drop, whip up a bowl of @thesuitelifela’s Chicken Noodle Soup! 🥣
My Role
Copywriter
Creative strategy