Social media managers have dedicated their careers to finding success on Facebook and Instagram. And now, they’re sharing their lessons with the world.

Social Skills takes you behind the scenes with the industry’s best social media editors to learn the secrets behind their success. Get a taste of Meta’s original series below. 








BARK

When it comes to trends, social media moves fast. 📱💨

Here, BARK Social Media Manager Alexis Nelson shares what to do when you see a meme, viral sound or video that has taken the internet by storm.  ⚡




Every dog has its day, and when you’re a customer of BARK, that day comes once a month. 📆 🐶 🦴

Alongside its monthly toy and treat subscription service, the pet company offers its customers a one-of-a-kind social media experience driven by bespoke content, UGC and creating memorable moments online.



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MGM Resorts   

Getting your brand and products in front of more people is key to increasing your ROI. ⭐

In this video, MGM Resorts’ Derek Schoen shares his tips for reaching new customers and increasing sales with the help of personalized ads. 🦁



Accounting for nearly half of the hotel rooms on the Las Vegas Strip, MGM Resorts sees between 11 and 12 million room bookings every year.

How do they do it? With an effective social media strategy that taps into FOMO by showcasing their events in real time.




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Havaianas 

Adopting an effective social strategy can make a world of difference for your business. 🌎✨

Investing in a tailor-made social strategy has allowed the Brazilian brand to launch products and share content on the platforms where customers spend their time.




One of the only things more recognizable than the sound of flip-flop sandals is the brand that makes them: Havaianas. 🇧🇷 

In any given year, the business sells over 2 million pairs of sandals. Behind their success is a robust and effective social strategy that highlights their Brazilian roots, taps into influencers and prioritizes platform-tailored content.



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My Role
           Copywriter (web + social)


Press
            Social Media Today (MGM Resorts)
            Drunk on Social (MGM Resorts)
            Red Mention (MGM Resorts) 
            Daynes Productions (MGM Resorts)
            Social Media Today (BARK)