Runners know there’s more to running than the miles you log, it’s about your recovery between runs. Runners know Birkenstock.
Birkenstock tasked The Charles Group with creating the brand’s first campaign for runners. Our strategy centered on the authentic stories of ultramarathon runners, connecting Birkenstock to the athlete's journey and emphasizing its role in post-run restoration.
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Video
15-second spots featuring Scott Jurek and Arden Young
15-second spots featuring Scott Jurek and Arden Young
Social Content
Digital
Agency: The Charles Group
My Role
Copywriter