From June 2020 to June 2022, I joined Instagram to create helpful content for small businesses around the world. Below are a few of my favorite editorial and educational projects.
Personalized Ads Homepage
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Mobile Hub for Personalized Ads
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Spotlights
Brand: Judy
Born to inspire action in times of crisis, the preparedness brand JUDY sells emergency kits to handle disasters of all sizes. To take it a step further, JUDY also provides its audience with the knowledge needed to navigate life’s unexpected events by educating them through interactive stories. See how the brand is developing content to take the anxiety out of emergency preparation. 👇
Brand: The Sill
The mission behind The Sill is simple: make plant parenthood as wonderful — and easy — as possible. 🌱
The shop has built a community powered by devoted fans, thanks to The Sill’s signature hashtag #PlantsMakePeopleHappy.
“We started sharing this sentiment as a hashtag on Instagram and it took off,” says The Sill’s digital content manager, Kaeli Van Cott. “Now, over 4 million people have shared their plants with us there. We continue to learn and meet new plant people every day. This has helped us receive a new level of visibility as a brand, but also grow and learn from our followers and customers.” 🌻
Brand: Cultura en tu Ropa
For brands like Cultura en tu Ropa, the story behind a product is just as important as the product itself. Started by Sofia Uribe, Cultura en tu Ropa is a US-based clothing brand inspired by generations of Mexican tradition and culture. 🇲🇽
The brand educates their customers on the cultural significance of each article of clothing by sharing behind-the-scenes looks into manufacturing, ancestral techniques and symbolism through their posts and stories.
Brand: Glow Recipe
Sharing authentic, relatable content comes naturally to Glow Recipe. 💖 The beauty brand bonds with its community through its main and private account (@realglowgang), where followers can ask product questions and share beauty tips. It also creates real dialogue with its community through Live Q&As, open conversations in Stories, and transparency about the business in its posts.
Brand: Skwalwen Botanicals
In 2017, Leigh Joseph turned her passion for harvesting Indigenous plants into a business. Known as Skwalwen Botanicals, Leigh and her team create sustainable skincare products by drawing upon the knowledge of their Squamish ancestors. To tell these stories, Skwálwen Botanicals takes their Instagram audience behind-the-scenes of their harvesting methods to amplify Indigenous traditions.
Brand: Keash
Born out of love for cultural appreciation, Keash is a mobile pop-up hair salon specializing in braids. The London-based hair business and its founder, Taiba Taiba, have built an engaged community on Instagram by producing exceptional creative with the modeling help of clients, friends, artists and influencers. Along with developing an online community, Taiba launched a fundraising campaign to assist nearby Black-owned salons in meeting the financial challenges of COVID-19.
Brand: Nuka Nails
Nuka Nails began as a pop-up nail bar in Ibiza before moving to a permanent location in West London. Founded by Kadimah Aaliyah and Anouska Anastasia, the bespoke nail salon aims to provide its customers with a one-of-a-kind social experience.
How To Videos
How to Create a DIY Studio
Creativity thrives in times of uncertainty. Follow this step-by-step guide to creating a DIY studio and start producing high quality content from anywhere.
How to Photograph Your Products
Stand out with strong creative. 💪 Learn how to photograph your products and capture your audience’s attention with this easy-to-follow guide.
How to Film Yourself Live
Instagram Live can bring your community together to create meaningful connections, no matter where they might be. This guide helps prepares talent to ensure high quality content and smooth production.
How to Set Up Quick Replies
Responding to direct messages on Instagram is a great way to strengthen your relationships with new and existing customers. Follow these 5 steps to begin answering customer inquiries in a more personal and timely manner.
Tips Posts
4 Ways to Write Thumb-stopping Captions
Are your post captions giving customers a reason to stick around? What you say, and how you say it, goes a long way toward stopping your audience from scrolling.
3 Tips to Plan Your Content
Learning to create content that engages, educates or excites your fans can help drive awareness and online sales for your business.
5 Tips for Using Reels
Have you tried using Reels to make your brand more discoverable? These 5 tips are intended to help people bring creativity to the forefront of their business. 🤳 💃🕺
4 Ways to Engage Your Followers
To keep its community engaged, LGBTQ+ media advocacy nonprofit GLAAD started GLAAD Hangout, a weekly Instagram Live series that gives followers a space to interact.
My Role
Copywriter
Creative strategy