IBM Social Content 
I’ve been creating social content with IBM since March 2020. Below are a few of my favorite mini campaigns, CX plays, and one-offs. 



IBM Miniatures 
This content franchise aimed at bringing past and present IBM systems to the palm of your hands.  

Models made by @6502








IBM x Wimbledon 
Over the years, I’ve helped IBM bring their Wimbledon partnership to life by highlighting the tech behind tennis’ most-watched event. 

2020

2021






Watson Works 
When it came time for the world to reopen, Watson was there to help. Using AI and AI, Watson Works provides leaders with insights into creating a safer and more efficient work environment. Our goal was to introduce it to the world. 







Watson Orchestrate
Valentine’s Day is a time of intimacy, so we asked our community to share their tech love language.







Quantum Advantage
The first step towards reaching quantum advantage, the point at which a quantum computer out-performs classical computers, is to raise awareness. 







Earth Day
The climate crisis demands a solution. For #EarthDay, we shared how IBM is working to achieve net zero greenhouse gas emissions by 2030.








Selectric Typewriter
Not only were these iconic typewriters found in offices around the world, they were also the inspiration behind IBM’s typeface, Plex.








IBM Watson Assistant for Citizens
The Watson Assistant for Citizens was introduced to help governments and healthcare institutions respond to pandemic questions in an instant.










My Role
           Copywriter